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View Full Version : Ad fraud costs $8.2B a year in the US, say IAB and Ernst and Young - VentureBeat



FraudNews
12-02-2015, 10:50 PM
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Ad fraud costs $8.2B a year in the US, say IAB and Ernst and Young (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNEN6g3eApLBLccd0a5oUxRnnblLNQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779001839821&ei=q4NfVpl1yc_dAevMufgI&url=http://venturebeat.com/2015/12/02/ad-fraud-costs-8-2b-a-year-in-the-u-s-say-iab-and-ernst-and-young/)
VentureBeat
The researchers said 72 percent of ad fraud losses happen on desktops and 28 percent on mobile. Infringed content — video programming, music, or other editorial content that's illegally distributed on the Web — represents $2.4 billion of the total ...
Ad Fraud, Pirated Content, Malvertising and Ad Blocking Are Costing $8.2 ... (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGhcsyunNh19Kw9Q_b-HnThDa-WKg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779001839821&ei=q4NfVpl1yc_dAevMufgI&url=http://adage.com/article/digital/iab-puts-8-2-billion-price-tag-ad-fraud-report/301545/)AdAge.com
Online Piracy, Ad Fraud Cost US Media Firms $8.2B a Year: Report (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNHL-rHGVWBEA5GwsETjtf_Kz_mGlw&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779001839821&ei=q4NfVpl1yc_dAevMufgI&url=http://www.nbcnews.com/business/business-news/online-piracy-ad-fraud-cost-u-s-publishers-8-2b-n472391)NBCNews.com
Digital Ad Industry Loses $8.2B Via Fraud And Flaws In Supply Chain (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNGjqc9_HbjS1TAYKOd77t51PEgPWA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52779001839821&ei=q4NfVpl1yc_dAevMufgI&url=http://www.mediapost.com/publications/article/263804/digital-ad-industry-loses-82b-via-fraud-and-flaw.html)MediaPost Communications

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