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FraudNews
11-09-2015, 05:50 PM
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Why Programmatic Advertising Fraud Exists (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNG6zrv4Rl7XXj0Q2hgXSVPLPl50Mw&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=4-pAVtC1HZXL3QGPg7b4Dg&url=http://marketingland.com/programmatic-advertising-fraud-exists-149927)
Marketing Land
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to discuss one of the biggest questions that arise around the topic of ad fraud: Why does it exist in the first place?

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