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View Full Version : Google, AOL, and Omnicom back new initiative to fight digital ad fraud - VentureBeat



FraudNews
10-29-2015, 08:40 PM
http://www.fraud-news.com//t2.gstatic.com/images?q=tbn:ANd9GcQz89DGOzNFIr87KGIQ4Txm1wU44BK0_ h-ib-57GU40-3WvYttgnkwXN-mey3NYmEOxD6lYl78
VentureBeat (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNF2UnV2JPcDCXdgVDG9nU295wHCcA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://venturebeat.com/2015/10/29/google-aol-and-omnicom-back-new-initiative-to-fight-digital-ad-fraud/)


Google, AOL, and Omnicom back new initiative to fight digital ad fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNF2UnV2JPcDCXdgVDG9nU295wHCcA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://venturebeat.com/2015/10/29/google-aol-and-omnicom-back-new-initiative-to-fight-digital-ad-fraud/)
VentureBeat
Some of the biggest ad agencies and ad networks are putting their weight behind a new program that will (hopefully) verify legitimate digital ad impressions and make sure advertisers are fairly paid. New York-based Trustworthy Accountability Group (TAG ...
How the Ad Industry Plans to Fight Online Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFSjhd1vAR-NNhlvScPc6-_k77KUA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://www.bloomberg.com/news/articles/2015-10-29/how-the-ad-industry-plans-to-fight-online-fraud)Bloomberg
TAG Rolls Out 'Approved' List and Payment IDs to Fight Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFWzNLNbY6QNSDvn9RZSYPSIL1d_w&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://adage.com/article/digital/tag-takes-aim-ad-fraud/301110/)AdAge.com
TAG Brings Ad Leaders Together to Launch War on Digital Ad Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNH9CugtziQwNciYpAyU7fFmypvRiQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://www.prnewswire.com/news-releases/tag-brings-ad-leaders-together-to-launch-war-on-digital-ad-fraud-300168581.html)PR Newswire (press release)
The Globe and Mail (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFiiTObHwWQY9qpyPGK4FcGRGwY-w&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://www.theglobeandmail.com/report-on-business/industry-news/marketing/anti-fraud-group-launches-program-to-help-ad-industry-battle-non-human-traffic/article27029073/) -MediaPost Communications (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNFuzAh0aPUZNbxbBrxZ2Nu7rSXumQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778980688584&ei=I4QyVuitHZPI3gGurZvQBQ&url=http://www.mediapost.com/publications/article/261446/trustworthy-accountability-group-unveils-anti-frau.html)
all 13 news articles » (http://news.google.co.za/news/more?ncl=dgQdY5yrp92cE7ML2IG-MJst0pcPM&authuser=0&ned=en_za)





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