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View Full Version : IAB CEO Randall Rothenberg on Ad Blocking, Viewability, Fraud - Wall Street Journal



FraudNews
09-21-2015, 02:20 PM
http://www.fraud-news.com//t1.gstatic.com/images?q=tbn:ANd9GcR3_vPqdntFoLZ2LYGWodkKvL-4FH7-AntHHQ1p6KNBP9LKb1YU6DP2MTzSHjH1A42ldFr9wPI
Wall Street Journal (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE5RcpjBxjvM_TA10sakIoA3AzNNA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778955743621&ei=MxIAVoDwLsWn3QGKoIH4BA&url=http://www.wsj.com/articles/iab-ceo-randall-rothenberg-on-ad-blocking-viewability-fraud-1442836801)


IAB CEO Randall Rothenberg on Ad Blocking, Viewability, Fraud (http://news.google.com/news/url?sa=t&fd=R&ct2=en_za&usg=AFQjCNE5RcpjBxjvM_TA10sakIoA3AzNNA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778955743621&ei=MxIAVoDwLsWn3QGKoIH4BA&url=http://www.wsj.com/articles/iab-ceo-randall-rothenberg-on-ad-blocking-viewability-fraud-1442836801)
Wall Street Journal
There are concerns that the rise of ad-blocking software is hampering marketers' messages and costing publishers revenue, questions over whether ads can actually be viewed by humans on a page, and reports of widespread fraud that rips off advertisers ...

and more » (http://news.google.co.za/news/more?ncl=dkCovR7QH2InTYM&authuser=0&ned=en_za)





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